Mr Seah Kian Peng is the Chief Executive Officer of NTUC FairPrice Co-operative. He has been with NTUC FairPrice since January 2001. Under his leadership, FairPrice has transformed into a multi format retailer, increased significantly its market share and social impact and also strengthened its brand equity.
FairPrice group has a chain of over 290 stores and employs over 10,000 staff with an annual turnover of over S$3.4 billion. FairPrice was recently rated by Interbrand as the most valuable retail brand in South-East Asia and the 6th top retail brand in Asia Pacific.
Mr Seah is also a Member of Parliament. First elected in May 2006, he was re-elected in May 2011 and again in September 2015.
Mr Seah did his undergraduate studies in Australia under the Colombo Plan Scholarship. He is a Fellow of the Chartered Institute of Marketing and also a Fellow of the Singapore Institute of Directors. He is the Chairman of the Harvard Business School Club of Singapore.
He is active on the community front. He is Chairman of the Marine Parade Leadership Foundation, and sits on the board of Singapore Centre for Social Enterprises, Centre for Fathering, Singapore Olympic Foundation, National Parks Board and International Co-operatives Alliance [ICA], the global board of the co-operatives movement.
Synopsis - Here To Make Lives Better - FairPrice: Staying Relevant In A Competitive Landscape
NTUC FairPrice was founded as a co-operative by the labour movement in 1973. Over the years, it has remained committed to its social mission to moderate the cost of living.
Starting with just 1 store, FairPrice today is a multi-format retailer with more than 290 outlets and annual revenue of $3.4 billion. Embracing the philosophy of being a retailer with a heart, FairPrice takes the lead in Singapore’s supermarket retail landscape, carving about 60% of the market share.
Beyond its corporate achievements, FairPrice is distinguished by its unwavering commitment to a Do Good philosophy.
FairPrice launched FairPrice Foundation in 2008 to focus its giving efforts to provide a better life for the community. It has since donated over S$98 million to the Foundation. Apart from philanthropy, it also incorporates four pillars of caring and sharing in its CSR initiatives.
The presentation will share FairPrice’s leadership insights and perspectives in staying relevant amidst a rapidly changing retail landscape. It will also focus on the strategic developments in value creation for consumers and in driving corporate alignment as well as operational efficiencies. With an emphasis on consumers engagement, the presentation will also cover FairPrice’s creative communication efforts and community interaction activities among other strategic initiatives towards Capturing the Hearts & Minds of the various stakeholders it serves.