Dr Michael Netzley currently serves as the Academic Director of Executive Development at Singapore Management University (SMU). He joined SMU in 2002 and helped build the University’s Communications programme, teaching excellence initiative, and now its Executive Programmes. Dr Netzley is a recipient of the Champions Award for innovative teaching. His writing and teaching focus on corporate communication, leadership, and change management.

Synopsis - Reputation And Its Risks
Today, organisations are accountable to more stakeholders than ever. These stakeholders have power and a voice, and are often willing to use both to interact with firms, advance social issues, and discuss the customer experience. That means that the firm’s reputation will be more important than ever before, and more easily damaged. To better understand the importance of and dynamics around corporate reputation, Michael will discuss three forms of reputational risk and illustrate each with current events. As the audience, you will be asked how these forms of reputational risk apply to your firm.

Synopsis - Finding the Sweet Spot – How Your Reputation Rests with Your Communication
Building and sustaining a strong corporate reputation requires an Organisation to effectively identify risks and opportunities to leverage communication to build trust and confidence of key stakeholders. This is critical since stakeholders’ perceptions of an Organisation’s actions or messages can make or break its reputation.

How can we align our communication strategies with the aspirations and needs of our stakeholders? How do we communicate effectively so that stakeholders perceive the intent of our messages accurately and positively?

Join our panelists as they share how corporate reputation is linked to communication and strategies an Organisation may apply to successfully manage its strategic asset: Reputation.