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Ms Lim Sze Ling is the Chief Transformation Officer at ServiceSG, Public Service Division. She is responsible for driving transformation efforts in public services for our citizens. Her team works collaboratively with fellow public agency colleagues to do more ‘joined up’ work, develop new solutions and streamline existing processes in order to enhance the citizen experience of government services. Sze Ling started her career in the Singapore Economic Development Board (EDB) and has a decade of international customer engagement, especially in healthcare industry development and investment promotion. She subsequently shifted her focus internally to organization development and worked with leaders of both the EDB and the Municipal Service Office (MSO) in driving their transformation efforts to become more effective organisations for its people, customers and stakeholders. Prior to her current appointment, as SVP of EDB’s Customer Experience and Marketing, she led transformation efforts in the areas of business model innovation, digital marketing, tech and service experience. Sze Ling graduated in a Masters in Pharmacy from King’s College London. She is a trained OD practitioner certified by NTL and iGOLD